he was re-elected president of the united states with over a majority of the vote. with an economy that can only be described as suffering and troubled. so he understands the politics of it. he knows that it is an uphill fight. but the reality is and police officers will tell you as well, police chiefs in particular, is it is the impulsive end. and it's the idea of multideaths at a time which is what a gun can do. i mean it's not-- we have changed the culture in this country as as far as smoking has concerned. when i was a pfc, cigarettes were $2 a carton. now it's $9 for a pack of cigarettes and there is a stigma. we don't see smoking in movies any more. we don't see that same level of social acceptance. i mean i think the culture is part of it, no doubt about it. >> if i could just one on the politics, i think the ambitiousness of the proposals was politically savvy. because it will allow a lot of senators from marginal areas who are swinging in the mid thrill to say well i'm not for the assault weapons ban, that's too far. but i am for some other things. and so i